depop
Vive La Fashion Révolution
Big fashion has lost its authority by choosing commerce over curation and celebrities over creativity. It’s time for a coup d’état.
With Vive La Révolution, we make depop the talk of the town and challenge big fashion during its biggest week with “rogue” carpets leading the charge.
CASE STUDY VIDEO
At London Fashion Week, we ambush fashion’s borders with rogue carpets,
turning sidewalks into runways and ordinary people into fashion icons.
At the Depop market, upcycled outfits outshine disposable trends, and the community can scan to shop each outfit IRL or on Depop.
Not just a lookbook, but tactical propaganda for a new fashion order.
We debut our zine, Off The Rack.
Post-Fashion Week, the revolution lives on inside the app with The Counterfit blog extension
where sellers become the new fashion editors, curators, and critics.
ART DIRECTOR Claire Snyder
EXPERIENCE DESIGNER Yanna Nguyen
STRATEGIST Joy Zhou
CREATIVE BRAND MANAGER Erin Kang