One Giant Leap For Tourism

NASA

Going to the Moon was the childhood dream. With NASA’s Artemis program set to return in 2027 and expand human exploration beyond, lunar travel is closer than ever.
So, we created the LSEH (pronounced like Elsa) Moonbase to spark public interest in what moon tourism and advertising by NASA could look like in the future.

OO(THIS EART)H

SOCIAL (COLLABS) Earth’s biggest brands race for a piece of the Moon.

STUNT Bringing Space to Earth with “Immersphere” Experience using projection mapping & OLED screens.

GAMING Pokémon GO becomes the first AR game playable on the Moon.

Created a new rare Pokémon, Lseh (pronounced like Elsa) who appears exclusively on the Moon…

..and wrote out her evolution.

ART DIRECTOR Monica Bains

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